Is to be of service to all our clients, within our identified target market, within the African continent.
Is to save lives and property by providing the best quality products, services, education, information and equipment available.
Is to become the market leader in our various offerings by:
- Aspiring to international standards of excellence;
- Maintaining a high standard of honesty and integrity;
- Fostering clear and uninhibited customer relations;
- Acknowledging and accepting social and environmental responsibility;
- Setting the standard for others to follow.